About Us

We are a family-owned and operated handmade apparel company specializing in high-quality embroidery and appliqué, crafted using industrial-grade equipment and premium materials. What began in 2014 with a single needle and a season of uncertainty has grown into a brand trusted by over 10,000 retail boutiques across the United States.

Our journey wasn’t born from a business plan — it was built from perseverance, resilience, and the belief that craftsmanship still matters. During a time when our family faced unexpected health challenges and financial uncertainty, we chose to create something meaningful with our own hands. Those early days shaped everything we stand for today.

You’ll often find our family and team behind the scenes of our brand. Our staff is the heart of Southern Belle — the makers, packers, and creatives who ensure every piece meets the standard we refuse to compromise.

Quality is, and always will be, our highest priority. We are committed to continuous improvement, thoughtful design, and sourcing the best materials available to deliver apparel that reflects the care and dedication poured into every stitch.

Southern Belle is proud to serve thousands of retailers nationwide, built on a foundation of trust, consistency, and a promise to provide exceptional products and service — every order, every time.